Bloomingdale's expands outlet concept, announces three new stores

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Friday, April 29, 2011 Bloomingdale's expands outlet concept, announces three new stores 10:28am

Bloomingdale's, which launched an outlet concept last year, announced that it will open three new outlet stores in the fall.

The upscale department store owned by Macy's Inc. will open the new locations in Estero, Fla.; Wrentham, Mass.; and Schaumburg, Ill. The stores will be 24,000 to 25,000 square feet.

The company said that based on customer response, it is considering additional outlet stores "for 2012 and beyond."

"Our first four outlet stores have helped us to learn this business and refine our merchandising and in-store presentation," said Michael Gould, chief executive of Bloomingdale's. "We continue to see opportunity for growth."

The outlet stores offer apparel, accessories, jewelry, handbags and intimate apparel.

The first four Bloomingdale's Outlet stores opened last fall in Paramus, N.J.; Miami; Sunrise, Fla.; and Woodbridge, Va.

-- Andrea Chang